As being an MBA graduate in the agriculture field, I always wanted to give a true meaning to my skills and adequacy. So after completing my MBA degree and working as a biotechnologist and agriculturist in different companies for two years, I decided of starting my own venture of dairy farming. Basically, there is an incident behind my dairy farming initiative. Once my nephew came from abroad to visit me and I decided to make it a special experience for him by purchasing a cow. We started rearing it for milk purpose and everyone in the house liked it very much, at that time I decided of investing in the dairy farming venture. Moreover, I was also very interested in animals since my childhood.
In 2015, my wife (Ankita- she is also an MBA graduate from my college) and I decided to start our own dairy farm. So, I attended a short training at NDRI Karnal before starting dairy farming and in the meanwhile, my wife Ankita looked after all the construction work of the farm. We started with 6 Holstein cross breed cows and now we have 34 Holstein/ Jersey cross breed cows and 7 indigenous cows (Sahiwal, Red Sindhi, Tharparker) at our farm. We named our farm Urban Dairy with the mission to redefine the concept of dairy farming by blending the rural theme with the city, a fusion of two regions, which are completely opposite to each other.
Other than dairy farming we are also actively involved in the organic farming of vegetables. Earlier my wife used that land as a kitchen garden, but now the land has totally turned into an organic piece of fertile acreage which we are using for farming wheat, chickpea, carrot, garlic, chillies, coriander, and seasonal veggies. We use farm crops for the cow’s feed and home purpose also. We never use fertilizer and pesticide on that land.
4 acres (dairy farm), 4 acres (taken on lease for organic farming).
7 (for dairy farm work).
34 Holstein/ Jersey cross breed cows and 7 indigenous cows (Sahiwal, Red Sindhi, Tharparker).
Wheat, Chickpea, Carrot, Garlic, Chilies, Coriander, & Seasonal Veggies.
Only organic and vegetable crop waste.
We also prepare the cow feed ourselves, because milk yield & cow’s health totally depends on the feed and we never compromise on this. The cow feed formula that we follow is-
We sell our milk on our own, from managing dairy farm to product marketing & development. The entire milking, bottling and transport activities of milk are under strict supervision of my wife Ankita and me. We pack the raw milk directly into glass bottles after filtration process and then deliver it to the doorsteps of customers. People have accepted our product with open arms. Until today, i.e. 3 years and we have not used a single marketing strategy or advertising to allure the customer to use our product. The entire market we are catering to has been formed through word-of-mouth publicity by our existing customers. The response is very good and we are thinking of starting with paneer and ghee also.
There are total 7 workers for the maintenance of the farm, they take care of cow’s bathing, feeding and hygiene.
Manually and with the help of machine milking is done in the morning and evening.
Fresh milk is then packed and sealed into glass bottles after the filtration process.
After the packaging process milk is delivered to every doorstep of the customer in the city.
I want to develop a new cow breed by cross-breeding indigenous cows which have good milk production capacity as the milk of our Indigenous breeds is considered better in quality and proven to have multiple health benefits for humans. I also want to invest in chiller storage in the coming time, to store the milk for a long time and use it for multiple purposes.
Dairy farmers should never neglect the hygiene and care of their cows, they should care about them as they care for their own health. And before starting dairy farming every farmer must acquire knowledge and keep themselves updated with the current dairy farming trends for better future. Dairy farming can only be profitable if the animals in your farm are happy. The selling price of your product wouldn’t get you to earn profits, but a happy animal can definitely help you earn good profits.